From the PubMed article abstract: "Communication technologies that enable bi-directional/two-way communications and cell phone texting (SMS) between public health agencies and their stakeholders may improve public health surveillance, ensure targeted distribution of alerts to hard-to-reach populations, reduce mortality and morbidity in an emergency, and enable a crucial feedback loop between public health agencies and the communities they serve. "

mFHAST Implications: Best methods for bi-directional SMS communications between Public Health organizations and stakeholders